Jon Persson on X: "A useful way to conceptualize branding (as opposed to marketing, PR, or advertising) from Marty Neumeier's “The Brand Gap”. https://t.co/GNl7YKYwe1" / X
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COKE'S MARKET CAP In "The Brand Gap" By Marty Neumeier | Chai nước, Nước ngọt, Chai
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The Brand Gap: How to Bridge the Distance... by Neumeier, Marty
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Shrinking the Gap: how the clothing brand lost its way | Fashion | The Guardian
